Archive for the ‘Paying for Publishing’ Category

What An Author Needs To Succeed in 2011!

Tuesday, January 18th, 2011

As a new year has come I am often asked what it will take for an author to be successful in 2011. The entire publishing industry has gone through so many changes in the last 5 years it is difficult to keep up with it all. From the Kindle to the Ipad and every technology gadget in between people want content faster than ever. While we have always been a leader in the industry when it comes to technology and content many things never change. So once again, when I am asked what is takes for an author to succeed, the answer still remains the same. It takes a great team! That is right, I have been in this industry so long that I see books all the time that succeed and become a bestseller that from a content and quality standpoint are inferior to other books on the market, but the team behind them are far more experienced and offer more.

That is where we focus the most at Tate Publishing. We know that the best thing we can do is work as hard as possible to create opportunities for our authors to succeed. No other publisher offers what we do. From putting each author on national television, marketing, production, editing, design, manufacturing, publicity and more. Tate Publishing sets the standard that others try to compete against. The problem with self-publishing has nothing to do with the self-publisher itself. Self-publishers do one thing, they print books! The problem is that authors often believe that their book is so good or so well written that if they can simply get some copies printed it will take off and everyone will want to purchase it. That is simply a silly thought. Supply doesn’t drive demand, just because you print it doesn’t mean anyone will buy it! Demand drives demand! At Tate Publishing if we select a manuscript to publish we supply a team to each author. Our authors work with their own editor, designer, typeset designer, marketing and publicity rep. No publisher books more events for their authors than Tate Publishing. We do all of this to make sure that we are providing the best team we possibly can for our authors. So if you are looking for a publisher, remember to ask about what kind of team will be assembled and provided. Will you be able to pick up the phone and call your own marketing representative if you want to have a book signing scheduled or a press release sent? A great team is what we focus on at Tate because we believe that is the environment that creates the best opportunity for an author to succeed.

In a difficult industry you cannot hope and wish that you will be successful. You need to work harder and smarter than your competition and surround yourself with professionals that know what is takes to succeed. I will be praying that you all have a blessed an successful 2011 and as always if you have any questions or need assistance don’t hesitate to contact us!

Sincerely,

Ryan Tate

Tate Publishing Teams Up With The NBA Oklahoma City Thunder

Wednesday, May 12th, 2010

Good afternoon and thanks again for visiting my blog to find out about all of the exciting new opportunities at Tate Publishing. Since I last wrote we have had so many things happen. From new magazine launches to the incredible response and success our author’s nationwide television commercials are receiving, it is a busy and wonderful time to be a part of the Tate Publishing family.

Many of you are first-time authors and looking for a home for your life’s work. I want to encourage you to search out every option and compare them head to head. If your manuscript is accepted by Tate Publishing I believe you are being offered the best publishing opportunity in America. From editing and design to marketing, distribution and layout, we are the best and no one can compete or even offers what Tate Publishing brings to the table.

It is this very level of service and success that brought a National Basketball Association (NBA) team the Oklahoma City Thunder to Tate Publishing. This summer we will be releasing several children’s books for the team and for their team children’s associations telling the stories of the team, their mascot and history. The same level of writing, illustration, design, marketing, distribution and promotion that the NBA require is what is the daily expectation for us and our authors. That is the Tate way!

To succeed you need great partners in the publishing industry. We are excited about the opportunities to partner with authors and organizations across the globe.

As always feel free to contact our offices or me directly if you have any questions and know that we will be praying for your success. We look forward to talking with you soon!

In Him,

Ryan Tate

Tate Publishing – Be The Best

Tuesday, November 3rd, 2009

I am often asked how it is that we have built a publishing house from nothing almost a decade ago and built it to the size and market share that Tate Publishing experiences today.  For us the answer is obvious.  Be The Best!!!   In the 90′s my family and I had a desire to create a publishing company that put the author first, helped first-time authors experience traditional or large publishing production and distribution, but most importantly was looked to as the best.   We spent years looking at every publishing option there was in the world and began to develop a model and company that incorporated all of the best parts of the publishing industry and mixed in a lot of creativity and hard work.

Today I am proud of what our authors and staff have built.  Tate Publishing is one of the largest publishers in the world and has theproduction, distribution, marketing and publicity that leads the industry for our authors.  None of this was just luck, all of it was God’s provision and a resolve to never give up.   Our authors are amazing, talented and extremely hard working folks that share our same passion to work hard and succeed.  We are leaders in every major category in the industry and will continue to press forward and push to stay on top and provide services, product, distribution and publicity that sets our authors apart in this incredibly competitive industry.  

They say that imitation is one of the greatest forms of flattery.  If that is true, then we certainly are flattered.  As we watch competitors or other publishing houses try to compete it never ceases to amaze me that people will try to imitate what we do at Tate Publishing for authors.  The problem is that others in this industry can only talk a good game.  It is important that you do your research as an author when searching for a publisher.  Many new companies have come  and gone in the past decade and self-publishers seem to be everywhere now.  Be careful and don’t fall for tricks or promises that aren’t in writing.  My favorite is publishers that tell you if you sign with them or if you pay them to be published they will give your book to larger publishers to see if they want to sign you in the future.  There is even a large traditional publisher that started a self-publishing company to try and get authors to feel like they will someday be hanging out with Beth Moore or Mark Victor Hansen if there book does well.  Why would any author settle?  Go for the best! 

Tate Publishing is a large publisher that delivers what no one else does.  We are selective and can only sign around 3% of the manuscripts submitted to us, but when you become a member of the Tate Publishing family you truly join the elite.  It is funny, authors always ask me at conferences or even CEO’s of other publishing houses what we guarantee or what can I promise an author.  Besides the fact that we offer more services, true-distribution, publicity and marketing in our contract, there is a quality that sets us apart.  HARD WORK!  There is no substitute, we enter into a true partnership with our authors and fight beside them.  If an authors call us and wants more or is even frustrated that an event or a book signing didn’t go well, we take it to the next level.  We are always eager to look into new niche markets, and fight for success.  We have never believed in luck, only hard work, planning and preparation.  That is the difference.  Authors should never be a number, I hate that self-publishers just sell services, list books for sell and don’t care whether an author succeeds or not.  As an author what do you do, who do you call in that publishing situation?  As a Tate Publishing author you call us, your publishing home and we will work to fix your problem, set-up new events, promote an opportunity and sell your book.  We believe in our authors and want our authors to believe in their partnership with our publishing house.

Authors deserve the best opportunities possible, without authors there would be no books.  We are a publishing house birthed from authors that wanted to make a difference for authors.  That is how it should be.  

As always thank you for reading and if you have any questions or need anything at all please fell free to contact us or send you questions my way.

Have a blessed week!

In Him,

Ryan Tate

Just Returned From New York – Tate Publishing

Sunday, August 9th, 2009

I have just returned back from New York City and had to blog about how proud I am of the incredible work our authors and staff are accomplishing.  This week was a planning retreat for the upcoming year with all of our high level executive staff members.  These individuals are the directors of all of our departments, manufacturing divisions, marketing and public relations firms.  From Senior Editors to Executive VP’s, we meet to plan and discuss how to continue to grow and serve the publishing and music industries.

While most publishers and music labels are suffering and having to take huge action to stay in business, we are expanding.  Our sales have increased, our exposure and Tate sponsored and promoted events have nearly doubled in the last year.  This is a result of talented authors and what we believe is the best staff in the industry.  Our model and the partnership we provide is proven and has changed this entire industry over the past decade.   When we select an author or artist work, success is possible with great production, editing and design when mixed with our top of the line marketing, promotion and public relations divisions.   You must have this type of partnership as an author to even have a chance.  
While in New York we took a break to head over to the Barnes and Noble corporate offices to meet with our large press buyer.  She is a delightful lady and her support, hard work and belief in the industry and our company are absolutely priceless.  While this type of relationship and support is a result of many years and the success of our product line, it is also a result of the great staff and buyers at Barnes & Noble.  These individuals demand great product and great books that have a publisher with a vision and fantastic marketing plans to help each title succeed and have the best opportunities possible to be seen and sold.  These relationships are a true blessing and a great call for us to continue to deliver products, services and marketing that is second to none for our authors.
This week proved to be an exciting time of developing future vision and placing an emphasis on continuing to lead in every major category.  Over the course of this year you will see many new products and promotions launched as a result of this productive time, once again continuing with our mission to add to our already extensive and industry leading services, products, marketing and distribution.  
I want to say thank you to all of the executives that were there and continue to serve our authors and staff every day to continue to be the best.  Your passion and willingness to never accept failure as an option inspires us all.
Sincerely,
Ryan Tate 

Tate Publishing – Accomplishing the Impossible?

Friday, March 20th, 2009

Good afternoon, well our events and broadcasts last week went flawlessly and thank you to everyone who tuned in for the show.  It was a huge success!

I have been really excited about writing this week and wanted to share with you some of my thoughts about the publishing industry in general.  Tate Publishing offers more services, distribution, and products than any publisher in the industry.  That is something we take pride in and is part of our mission to deliver a publishing opportunity that is second to none and creates the greatest opportunity for our authors and titles success.  
We are a leader in sales and in production quality and services.  No one else comes close!  We are constantly looking at other publishers, retail establishments and the industry to look for new ways to promote, distribute and publicize our authors and books, as well as new products to offer.
We spend a lot of time in meetings just looking for new ways to help our authors succeed and out sell the competition.  As a result of our success we have many other publishers that become very frustrated that they can’t compete and that our authors are simply more successful.  I was just chatting with one of our authors this morning who was talking with a print on demand company before she had been accepted by Tate Publishing for a traditional publishing contract and it was incredible what people will say and do to try and get an author to spend money with them.  Our author just keept saying that other publishers could only tell her that they didn’t know how we do it and that in some cases it just doesn’t seem possible.  
Then it hit me!  That is the Tate Publishing difference!  Everyone else thinks things are impossible, when we look at everything as possible.  We hold more events, are in the top ten for sales in books, deliver more products and better service and help more unknown or first-time authors succeed than anyone else.  Accomplishing the impossible is our calling, it is who we are.  At Tate Publishing we wake up every morning and work harder than anyone else to see our authors, titles and this publishing house succeed.  
We not only consider our work a blessing, but to serve authors and have the opportunity to see lives changed and entertained by our products is amazing.  Tate Publishing was founded to be a publishing house that partnered with authors and created the best environment for their success and profitability.  We love the challenge and have seen great success from an unselfish vision for our authors in this incredibly competitive industry.  While it is frustrating to compete with and to many may seem impossible, at Tate Publishing, the challenge is what we live for and who we are, and nothing is impossible.  Our track record and history speaks for itself!  
As always thank you so much for reading and please, if you have any questions don’t hesitate to send them our way.  It is almost royalty time again at Tate Publishing and checks will mail out next month and it is looking to be another record setting quarter.  
Thanks again and God Bless,
Ryan Tate

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